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We make you who you are.

Value, Appreciation and Business created by Brand Awareness.

Hardy Lahn+Partner

We have had the privilege of working with prestigious clients such as Deutsche Bank, VW Volkswagen, and Mercedes Benz. Our team has also created the brand for Eurohypo (Europe's largest Real Estate Bank) and conducted the largest train company branding project for Deutsche Bahn AG.

In addition, we have been involved in various local branding projects such as
UNION Oroville, Villa Vino Winebar Oroville, Shake Tea Boba, Stonesoup Acupuncture, City of Paris, OroCarbo, OnFlume Workspace Chico, and the rebranding of Napa Valley Transportation Authority (NVTA) (in collaboration with Inke Design/SF) where we successfully established a unified brand for five cities and one county.


Whether you know or not, whether you have a company,
a business, or an organization, you do have a brand – you are your brand. The question is whether or not you are the brand you want to be.

Hardy Lahn, Founder

We make you
who you are

Hardy Lahn founded the Munich-based office in 1998, which became the third studio under the Offices of Brand Design in Europe. The team has worked with clients who aspire to use their brand value and awareness to grow their businesses.
Our work has resulted in exceptional financial success for clients and garnered international recognition for creativity, effectiveness, and design quality.


Additionally, Hardy Lahn holds teaching positions in Branding at UC Berkeley Extension, the Art Institute of California, and the College of San Mateo while serving as CEO and Founder of Lahn+Partners.

Perceived Value is the client's evaluation of the merits of your company, products, and services and their ability to fulfill their needs and expectations, especially in comparison with their peers. Unlock hidden potentials and improve performance is the secret of success.

The Secret of Success

Many of the world's most successful companies such as Apple, Salesforce, and Amazon share a common trait - they have a consistent and unique way of thinking, presenting themselves, and communicating.


This sets them apart from the majority of other companies who may know what they do and how they do it, but lack a clear understanding of why they do what they do. By leveraging this deeper understanding of their purpose, these select companies are able to effectively communicate their message to their audience.

Create a belief.
If people believe what you believe they trust.
Trust is the foundation of every successful business.

Our client base spans across the globe as we take on a multitude of challenges. These challenges include preparing companies for buyouts, attracting investors, reassuring shareholders, and discovering new consumer and business insights.


As Targeted Branding Consultants, our goal is to bring together all the necessary components to create practical market breakthroughs and industry leaders. Our end result is companies that are unique, valuable, and emotionally distinctive.

Our Belief

Success comes from actions. Targeted Branding is key.
Market leadership requires a unique brand and high Cognitive Value. Companies must have a clear mission and powerful visual cues
to stand out.

Market leadership is not a chance occurrence; it is a strategic combination of internal values, corporate development, and intangible assets that create a unique brand awareness and a
higher Cognitive Value.


To truly stand out to their target audiences, companies must be more than the sum of their parts. It's not enough to simply provide an innovative product or unique service. The most successful companies have a clear mission statement and powerful visual cues that express who they are, what they stand for, and how they want to be perceived by others.

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